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Profile: Christopher Mack

Published by The New York Sun on 2005-02-02

Christopher Mack is the Principal in 8B Marketing & Media, which represents clients from the music, film, television, publications, sports, automotive, fashion, New Media and food industries. And he's all of 25.

He began his career at Loud Records/Steven Rifkind Company in 1998. Downtown Manhattan born and bred, he ventured to the West Coast to attend college and became an integral part of Loud/SRC's repertoire as a Marketing Coordinator in the Los Angeles office.

"At a young age I was fortunate to be surrounded by talented people from the entertainment and marketing industries who respected my assertiveness and ideas for utilizing relationships within a diverse crossover and tastemaker demographic," Mr. Mach said yesterday. After three years representing Loud/SRC, he was offered a position at Harris Publications, which produce XXL, King and Rides magazines.

"I shifted from marketing Big Pun and Pepsi for Loud/SRC, to running my own department back home in New York as director of marketing for three premier urban lifestyle publications," he said. From day-in-and out branding to advertising client added value campaigns, he became the marketing point guard for each magazine.

"I enjoyed the freedom of an entrepreneur within a supportive structure and was encouraged to pitch and take on independent marketing accounts," Mr. Mack said. "The diverse relationships that I had cultivated via my marketing prowess and freelance interests were definitely the roots for 8B. I knew that when the time was right, I wouldn't hesitate to set up our own marketing shop."

"In New York, regionally and nationally, every member of the 8B network is a tastemaker and a resource that we tap into for what's-hot and what's-not," he said. His clients include Nike, DirecTV, Midway Games, Viacom, DaimlerChrysler and General Motors.

Mr. Mack obtained exposure to media and marketing from an early age. His father, Steve Mack, is a well-known post-production editor of video and film; his mother, Barbara, is also a media entrepreneur.

"Doing business in New York -- it's not easy because overheads are high," he said. "But the cultural opportunities are great -- you go out at night and then apply what you picked up to your business the next morning. It's also a place where you get immediate feedback on your performance."

Because he characterizes himself as a quintessential New Yorker, he's a great believer in investing in the stock market. Satellite radio is one field that he believes holds great promise. Video gaming companies also attract him. And, of course, there's the automotive after-market and custom work industry, which has sales $30 billion annually. "I believe in ROE -- return on evangelism, I believe in brand evangelism."

Pranay Gupte,
Senior Writer and Global-Affairs Columnist

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